It has never been more important for health and beauty product packaging to stand out from the crowd.
The health and beauty sector in the UK is incredibly big and still growing. It is predicted to be worth £26.7 billion by 2022. It is a highly competitive market, therefore standing out from the crowd is extremely important.
Health and beauty packaging is on the front line! It is what attracts customers to the product, provides essential information and builds the brand. Customers don’t necessarily use rational decision making to buy health and beauty products, more often they pick products off the shelf because of instinctive and emotional reactions. Therefore product packaging needed to be aligned with these responses, to ensure your product ends up in their shopping baskets.
Having worked with brands and packaging companies in this sector for many years, here are our top tips for getting your health and beauty packaging right.
Health & Beauty Packaging Must …
If you are a buyer or specifier it is worth remembering these 5 points. If you’re trying to influence someone in your business then share this blog post with them to back you up.
These are the points Chapelton go through when helping our clients decide the ideal solution for their health and beauty packaging.
Stand Out
Attention grabbing packaging is a must! If your product has to compete in the health and beauty section of a supermarket or online store, it needs to stand out. As you know, to do this the material your packaging uses must be versatile, printable and have the option to add a variety of finishing techniques for maximum impact.- Convey Quality
Customers want high quality cosmetics and beauty products. If the packaging doesn’t reflect this they will question the quality of the product inside. The same is true of healthcare products like pharmaceuticals. Poor quality packaging causes concern.High quality packaging such as cartonboard is lightweight and comes in many different grades so you can choose the best material for your product. Materials like Solid Bleached Board (SBB) and Folding Box Board (FBB) are hygienic and pure with no smell or taste; perfect for packaging aroma and flavour sensitive products like cosmetics, beauty products and pharmaceuticals.
- Trigger An Emotional Response
Remember how the appearance and feel of your packaging will trigger a (positive) emotional response in the customer. That could be a feeling of reassurance that the product is high quality and safe, or something based more on aspirations. If you’re selling a luxury product, your packaging needs to enhance the customer experience, so look for material that give a premium finish.Finishes are an important part of triggering an emotional response. Varnishes can improve the print or scratch resistance of the finished surface and support the design of the final packaging. Embossing (vital or braille), stamping and laminating also enhance the appearance and feel of your product packaging.
- Be Sustainable & Eco Friendly
More than ever before, customers are buying products based on their ethical and eco-friendly status. Many are actively seeking plastic-free packaging, avoiding plastic packaging even if it can be recycled. Instead they’re attracted to paper based packaging that can be recycled widely or reused, or compostable and biodegradable alternatives.Our cartonboard is naturally plastic-free and can be coated with biodegradable barriers and finishes they don’t affect it ability to be recycled. We supply premium FSC & PEFC certified cartonboard from sustainable sources.
- Be High Yield, Reduce Waste
It’s not only the customer that wants to reduce waste, we’re all motivated to get the most out of the materials we use and minimise waste as well as driving costs down. The cartonboard we supply offers excellent yield, our clients find they buy less if it to get the same number of boxes. Less is more in this case! Buy less cartonbaord, reduce waste and still package the same number of products as you do now.
Get The Right Health and Beauty Packaging
We’ve been supplying packaging materials to the health and beauty sector for many years and have become experts on what companies in this sector need; their KPIs and drivers. If you would like to explore different options to package your products, please get in touch! We’d be delighted to share our experience.
Tell us your end use below and we will send samples of your perfect material ..
